Pin Hsuan (Grace) Huang

2022.11-2023.02 - Marketing Specialist

• Copywriting: Wrote, proofread, and edited copy for advertisements, email campaigns, landing pages, and other marketing materials.
• Content Creation: Created compelling and engaging content across different mediums.
• Digital Marketing: Planned and executed email and SMS marketing ideas to drive conversions.

2023.02-2024.03 - Product Manager

• Product Development: Relaunched cat wet food product line, overseeing product development lifecycle, including formulation, packaging design, and testing.
• Supply Chain Management: Ensured raw materials availability, production plan, quality control, and distribution, to ensure product availability and quality.
• Market Research: Created questionnaires, collected approximately 200 customer feedback responses, and received 70% positive feedback.
• Marketing Strategy: Developed and executed marketing strategies to promote pet food products, including branding, positioning, pricing, and promotional activities.
• Data Analysis: Analyzed sales data, market trends, and customer feedback to make informed decisions and enhance product performance. Sales increased by 50% following the relaunch.
• Translation: Responsible for translating website information and export documents.
  

• Prepared weekly sales report.
• Assisted monthly meetings translation with Asia-Pacific Regional Headquarters, provided updates on progress and addressed any product-related concerns.
• Assisted in product document translation (English-Mandarin)
• Organized and edited training materials.
• Conducted competitor analysis.

• Managed client relationships by promptly responding to inquiries and addressing concerns.
• Reached out to approximately 400 existing clients to facilitate product/service renewal.
• Prepared contracts and follow up on each case.
• Increased renewal rate and reduced client turnover through clear communication and positive approach
• Assisted in the launch of a new payment system, promoting it to 200 existing clients to encourage more sign-ups.